Our Values

1. Whānau

BO & KO Baby was created from the directors' dedication to immersing their own tamariki in their cultural heritage. Their whānau served as the catalyst for BO & KO Baby's inception. They hope to extend this desire to other whānau, empowering them to celebrate their heritage. They stand firm in their vision to foster a sense of belonging and pride among whānau bringing a collective celebration of culture.

2. Culture 

At the core of BO & KO Baby is the intention of cultural revitalisation of Te Ao Māori and Pacific cultures. Through quality crafted product collections they aim to weave threads of tradition into the fabric of everyday life. BO & KO Baby hope to normalise cultural expression within the home but also to immerse your pēpi iit from birth. In embracing kotahitanga, the unity of diverse iwi and ethnicities is celebrated.

3. Quality 

BO & KO Baby's commitment to quality is shown through all products collections. Their dedication to quality extends to every stage of production. Before products reach the market, they undergo thorough quality assessments conducted by both their manufacturers and themselves. These assessments are integral to ensuring that each item meets their stringent standards for safety, durability, and use. By evaluating products during the sampling process, they ensure that they meet the expectations of customers and uphold the integrity of the brand. BO & KO Baby is committed to environmental sustainability for generations, they demonstrate this commitment by using recyclable packaging and certified organic natural fabrics where possible.